Partner Guidelines
These guidelines ensure consistent brand representation across all partner materials. Please review carefully before using The Sports Fan branding.
Logo Usage
Primary Logo
The primary logo should be used on light backgrounds. Maintain a minimum clear space equal to the height of the icon on all sides.
Minimum Size
The logo should never appear smaller than 120px wide in digital or 1 inch in print to ensure legibility.
File Formats
PNG for digital use, SVG for scalable applications, and EPS for print. All formats available in our press kit.
Brand Colors
Navy Primary
#0A1628
Primary backgrounds, text
Gold Primary
#F59E0B
CTAs, accents, highlights
Gold Light
#FCD34D
Secondary accents
Slate
#64748B
Body text, secondary elements
Do's and Don'ts
Do
- Use official logos from our press kit only
- Maintain minimum clear space around logos
- Use approved color combinations
- Include trademark symbols (® or ™) on first use
- Link to official The Sports Fan pages
- Clearly identify yourself as a partner
Don't
- Modify, distort, or animate our logos
- Use outdated or unofficial logo versions
- Place logos on busy or clashing backgrounds
- Imply official endorsement without approval
- Use our branding in a misleading way
- Create derivative works from our assets
Marketing Guidelines
Social Media
- • Tag @thesportsfan in posts featuring our partnership
- • Use #TheSportsFan and #SportsFantastic hashtags
- • Do not create accounts that could be confused with official channels
- • Share partner-specific codes and links as provided
Email Marketing
- • Use approved email templates when available
- • Include proper disclosure of partnership relationship
- • Do not imply emails are sent by The Sports Fan
- • Include unsubscribe options as required by law
Printed Materials
- • Submit designs for approval before printing
- • Use CMYK color values for accurate color reproduction
- • Include trademark attribution on first use
- • Contact us for co-branded material templates
Approval Required
All marketing materials featuring The Sports Fan branding must be submitted for approval at least 5 business days before intended use. Submit materials to:
partners@thesportsfan.com